Augmented Reality

Augmented Reality

Augmented Reality (colloquially knows as AR) seamlessly integrates the real and the digital world, giving you a completely different experience. An increasing number of people using smartphones has given rise to a vast amount of content that can be accessed from anywhere, thus creating possibilities for publishing, advertising, travel, education, and various other industries. AR brings digital information at your fingertips in the real world.

Augmented reality can be used in almost every aspect of our lives – from education to travel. The whole world is its playground. Here are a few ways in which it will affect our everyday lives.

It is easier to understand the concept of Augmented Reality with a couple of examples. Suppose you want to buy a property in another town, and are considering various options. One of these options strikes your fancy, and you decide to check it out. However, it is not geographically feasible for you to just pop in on your way home from work. So, you download the agency’s app to your phone, and see the floor plan of the apartment you liked. You then click on any one of the rooms on the plan. Voila! You can see every detail of the room by just rotating your phone, including a recommendation on how to decorate it.

Let’s say, you visit a hill station, are out exploring the new place. You see a lot many mountain ranges around you. All you have to do is focus your phone’s camera on a range of mountains (provided you have downloaded the app and have an active internet connection), and the app will show you tiny pop-ups indicating the names of various mountains. You can then click on any of them and get a detailed description about the mountains, including their elevation, atmospheric pressure at the top, the flora, and the fauna!

Ideative Digital can seamlessly integrate the digital world with the real world, thereby increasing consumer engagement and revenue, and generating a greater return on your investment.  Drop us a line to understand how augmented reality will work for you, and how it will increase your reach, grab attention, engage and retain customers, and ensure consumer loyalty.